THE BRIEF
A major contract renewal that needed to be published on the same day as the shoot. The challenge was to deliver a powerful 30-second announcement while working with freshly captured footage and a very tight turnaround.
THE APPROACH
I built the edit around Emam Ashour’s own words, selecting a strong hook from a 10-minute interview and using it as the foundation of the story.
I then combined the new footage with key moments from his journey at Al Ahly — including important goals and trophy celebrations — to connect the announcement with his history at the club.
THE CREATIVE IDEA
The key creative device was a visual flashback connecting the present to the past.
I matched a newly filmed shot of Emam with a similar shot from his original signing video several years earlier, creating a seamless connection between the two moments.
This turned the renewal from a simple announcement into a continuation of his story at Al Ahly.
MY ROLE
Video Editing · Storytelling · Motion Graphics · Sound Design · Color Grading
DELIVERY
30-second social-first video · Same-day turnaround
Additional Social Cut
Alongside the main announcement, I created an additional TikTok-focused cut designed specifically to drive interaction and encourage audience engagement.
